Gestalt Design Studio

Package Design


One of the most under looked aspects of a product is the experience the consumer gets in the packaging. In recent years, companies have focused their attention on that idea. This project's prompt was to create a brand identity along with a physical shirt and the packaging it came in, but for me it was answering the question of “how can I make the customers experience memorable?.” This project's arc in design implementation is a notable example of my growth as a designer.







Due to the nature of the packaging, one of the biggest hurdles was to be able to have the shirt fit, along with a required pamphlet. The ideal solution came from trying multiple shapes and sizes of cans, interchanging the lids to create a more seamless experience for the user. With careful preparation, as well as rolling the shirt rather than folding, the end design was a success!






The majority of my design thinking for this project was inspired by what I grew up seeing on TV commercials. However, a major limitation to using this style as my inspiration was the size and shape of the can. Had the shirt not fit, my influence would have come from another highly known packaging. In terms of longevity, cohesiveness is key, so the idea of having multiple products sold in packages within this theme would create a brand identity. For example, pants in a cereal box packaging, sox in a tuna can, etc.