Gestalt Design Studio
Package DesignOne of the most under
looked aspects of a product
is the experience the
consumer gets in the
packaging. In recent years,
companies have focused
their attention on that idea.
This project's prompt was to
create a brand identity along
with a physical shirt and the
packaging it came in, but for
me it was answering the
question of “how can I make
the customers experience
memorable?.” This project's
arc in design implementation
is a notable example of my
growth as a designer.
Due to the nature of the
packaging, one of the biggest
hurdles was to be able to
have the shirt fit, along with
a required pamphlet. The
ideal solution came from
trying multiple shapes and
sizes of cans, interchanging
the lids to create a more
seamless experience for the
user. With careful
preparation, as well as rolling
the shirt rather than folding,
the end design was a success!
The majority of my design
thinking for this project was
inspired by what I grew up
seeing on TV commercials.
However, a major limitation
to using this style as my
inspiration was the size and
shape of the can. Had the
shirt not fit, my influence
would have come from
another highly known
packaging. In terms of
longevity, cohesiveness is key,
so the idea of having
multiple products sold in
packages within this theme
would create a brand
identity. For example, pants
in a cereal box packaging,
sox in a tuna can, etc.